Attitudes & Usage Tracking
In addition to tracking advertising saliency, we provide an accurate, holistic feedback mechanism which allows you to monitor the impact of your marketing program on your brand. Armed with category experience and a strong desire to understand your research problem, our analysts go beyond descriptive analysis – e.g. “awareness increased slightly, trial went down…” and really delve into the reasons within the findings. Whether it’s good news or bad, we’ll diagnose the results and guide you on how to optimize your brand’s situation. We measure all the key aspects of your brand, including saliency, trial, repeat, and loyalty, as well as the prominent imagery perceptions driving the consumer’s relationships with your brand. Further, we’ll use statistical modeling to show results in a concise and easy to understand format.