Choice Modeling

Using our Conjoint or Discrete Choice methods, we’ll fine tune your products by identifying attributes that are driving consumer interest. For example, we may examine combinations of various attributes such as the brand name under which the product is marketed, pricing, and physical features (size, color, capabilities, speed, etc.). In our analysis, we’ll aggregate responses to hypothetical and real products in the test set to give you a clear understanding of the value consumers are associating with each feature. You can choose to evaluate just your products ‘conjointly’, or you can simulate ‘discrete choice’ within your product’s competitive set to better understand the interactions across brands and product features. Examples of when to consider our Choice Modeling include: configuring a new product or service, re-tooling an existing product, evaluating a new concept prior to determining its respective features, and elasticity.