Concept, Ideation, Product Development

Message Performance

Market Definition

Fit Clinics


Consistent with understanding users' experience - in this case, wearers' experience - we've developed Fit Clinics for our clients in the apparel industry. These studies are typically conducted at central locations where targeted respondents are asked to try on apparel items and then answer diagnostic questions regarding their wearer experience. Insights include: purchase likelihood, overall perceptions, detailed fit diagnostics, comfort, visual appeal, appropriateness, as well as any improvements that may be necessary.

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