January
1991
Cooper Roberts Research
is founded by Ken Roberts and
Sanford “Sandy” Cooper.
MARCH
1991
Cooper Roberts completes its first
study for Nissin Foods regarding their Cup-O-Noodles product.
August
1992
Ken hires the first CRR employee;
the team works out of Ken’s house.
That first employee is now the
Research Director for a major cruise
line in Florida.
October
1998
Cooper Roberts executes its first
Web-based study for client Intuit regarding their Quicken.com financial services website.
July
2002
Cooper Roberts completes its first study outside North America.
May
2007
First online qualitative research
January
2013
Ken Roberts joins the board of Marketing Research Institute International (MRII)
October
1994
Cooper Roberts occupies its first office space, located on King Street in San
Francisco’s SoMa district. Cooper Roberts employees witness the construction of SBC Park, home of the San Francisco Giants, and the high tech boom explodes around the adolescent company.
January
2000
As a result of building owners’
decision to vacate and remodel the building as the future SF home of E*Trade, Cooper Roberts is forced to move from King Street to Market Street to occupy space in the building originally constructed for the San Francisco Chronicle in 1880. This building was the first high-rise in San Francisco.
June
2004
Cooper Roberts is again forced to move after building management announces that the building would undergo significant renovations and be converted to a residential property. The company moves a block-and-a-half down Market Street to 575 Market (our current
headquarters) to take over a larger
space to accommodate growth of our business and staff.
January
2011
Celebrated our 20th anniversary
June
2015
Ken Roberts awarded the Meritorious Service Award by the Marketing Research
Association (MRA)
August
1995
Ken Roberts takes majority ownership
of Cooper Roberts Research.
January
2001
Ken Roberts purchases Sandy Cooper’s remaining interest in the company,
but Sandy stays on as an advisor.
October
2004
Cooper Roberts announces the opening of our New York/New Jersey office.
June
2011
Ken Roberts becomes national chairman of the board of the Marketing Research
Association (MRA)
Photos courtesy of: Nissin Foods, San Francisco Giants, San Francisco Public Library, Divco West, Dalpat Prajapati
may
1994
Cooper Roberts is awarded a large study by American Honda Company that propels CRR to new heights. The revenue from this study allows the company to plan a move into its first “real” office.
Company History
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