Concept, Ideation, Product Development

Message Performance

Market Definition

Market Structure


When launching any new marketing initiative or assessing an existing strategy,
a thorough understanding of the competitive marketplace, or lack thereof, can mean the difference between success and failure. Using our advanced analytic techniques with underlying emphasis on consumer needs and their fit with attitudes, lifestyles, and motivations, we’ll help you gain a better understanding of your marketplace from a consumer’s perspective. Key insights from our market structure research include, but are not limited to:

- Estimating market size and determining the relative position of brands (awareness and usage) in the competitive environment

- Ascertaining consumer wants and needs, and gaining insights to underlying market behaviors

- Establishing emotional and functional barriers and triggers with respect to the category, product, and brand usage

- Identifying potential customers and developing profiles of key consumer attitudes and lifestyle groups

Our analysts will report actionable findings that are easy to comprehend. We’ll provide insights that will bring you one step closer to brand strategies that identify new or existing product opportunities in the context of consumer needs.

© 2021 Cooper Roberts Research

© 2016 Cooper Roberts Research