Online Bulletin Boards / Online Focus Groups
Similar to traditional focus groups but conducted online in a group environment or an on-going, threaded conversation over 2-3 days. This approach is perfect when it is difficult to get an adequate group of participants together in one place or when you need some time for participants to interact with the discussion. Homework assignments work well. Participants can upload photos or videos, allowing for a quasi-ethnography. Completely moderated, we can recruit from online panels, your database or a proprietary online community. An added bonus – you don’t have to travel!