Concept, Ideation, Product Development

Message Performance

Market Definition

Package Testing


Products live and die by what happens at retail.  Consequently, one of the most important roles of good package design is to effectively cut through and register in consumers’ minds at the point of purchase. Whether your goal is to determine which of several new package designs is likely to have the greatest impact among consumers and/or to identify what improvements can be made to an existing design, our tools will help you assess the overall shelf impact of your package.  Specifically, we’ll answer:

- Which package alternative gets noticed

- How various components of package graphics reinforce brand values (e.g. logo, tagline, color schematics)

- The package’s potential in motivating purchase

We typically use a monadic test design among a representative sample of category users. We can conduct the research in either offline (central location) or online mode based on the resources at your disposal.

© 2021 Cooper Roberts Research