The Cooper Robert's Research Experience:
A Respondent's Perspective
At the heart of any Cooper Roberts Research project are the respondents or consumers who are willing to participate and share their opinions with us. We keep in mind with every project we undertake that without the respondent, there would be no successful market research. Cooper Roberts Research is interested in developing meaningful relationships with respondents; this practice, we believe, helps make for better, more accurate research and ensures better products and services are provided to consumers. At the center of this relationship is privacy. We strive to be leaders in the industry when it comes to issues of trust and privacy of respondents. Cooper Roberts Research is a member of MRA and abides by all related rules for promoting high ethical standards in marketing research. We also adhere to the Interactive Marketing Research Organization (IMRO) Code of Ethics, and the privacy standards of the European Society for Opinion and Marketing Research (ESOMAR), while our practices are in full compliance with the Children's Online Privacy Protection Act (COPPA). Cooper Roberts Research does not reveal to third parties (including clients and members of the public) the identity of individual respondents nor respondent-identifiable information. Any information collected (such as gender, etc.) is reported on an aggregate basis, meaning results are for groups of people, not individuals.
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