Concept, Ideation, Product Development

Message Performance

Market Definition

Satisfaction Abandonment


Consumers decide with their pocketbooks – thus highlighting the importance of understanding what really happens when customers interact with your product or services. Regardless of the market you’re in, a customer’s experience with your products or services can either make or break the relationship with your brand – that’s why we offer customer satisfaction research that helps you understand the dynamics driving this interaction. By examining the perceived gap between satisfaction and customer expectations, we’ll inform you on where to best focus your improvement programs. Additionally, we’ll answer questions such as:

- “Are promises aligned with brand expectations?”

- “Are the components in place to deliver on customer expectations successfully?”

- “What attributes are consumers associating with your brand?”

- “Why did customers abandon your product?”

By taking a synergistic approach to examining attitudinal perceptions of your products and services and connecting the insights with customers’ likely future behavior, we’ll help you see your brand through your customers’ eyes.

© 2021 Cooper Roberts Research